Help5 min readUpdated July 26, 2026

Choose the right campaign type

Choose the campaign around the business outcome, the creator's deliverable and the evidence the brand needs.

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Define the result before the reward

A campaign type should explain what must change for the business and what the creator must deliver. Start with the channel, customer action and proof you need; then choose the compensation model.

Influblog supports recorded product exchange, product plus payment and payment-only structures. The exact options shown depend on the campaign, package and current product status.

Match the campaign to the business

E-commerce: product video, website review, creator coupon, affiliate attribution, shipment and reusable product-page content.
Local business: visit, experience, QR application, location proof and honest Google or Trustpilot review evidence where configured.
App or SaaS: access, demo, screen recording, download or trial proof and content that explains the use case.
Marketplace store: private or controlled briefs, product purchase or reimbursement, store-review evidence and content delivery without exposing the brief before acceptance.

Make proof specific and fair

A creator should know which files, links, screenshots, reviews or visit evidence are required before accepting the task. Requirements must describe honest experience and verifiable delivery rather than demand a positive opinion.