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published_at: "2026-07-26"
updated_at: "2026-07-26"
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# Choose the right campaign type

Choose the campaign around the business outcome, the creator's deliverable and the evidence the brand needs.

## Define the result before the reward

A campaign type should explain what must change for the business and what the creator must deliver. Start with the channel, customer action and proof you need; then choose the compensation model.

Influblog supports recorded product exchange, product plus payment and payment-only structures. The exact options shown depend on the campaign, package and current product status.

## Match the campaign to the business

- E-commerce: product video, website review, creator coupon, affiliate attribution, shipment and reusable product-page content.
- Local business: visit, experience, QR application, location proof and honest Google or Trustpilot review evidence where configured.
- App or SaaS: access, demo, screen recording, download or trial proof and content that explains the use case.
- Marketplace store: private or controlled briefs, product purchase or reimbursement, store-review evidence and content delivery without exposing the brief before acceptance.

## Make proof specific and fair

A creator should know which files, links, screenshots, reviews or visit evidence are required before accepting the task. Requirements must describe honest experience and verifiable delivery rather than demand a positive opinion.

Google and Trustpilot remain possible review destinations. Their presence in a campaign does not mean Influblog has an official partnership, guaranteed approval or universal provider conformity.

- Separate content delivery from review evidence and shipping evidence.
- Record the usage-right scope before the brand reuses a video.
- Use a private campaign when the brief, listing or marketplace plan must remain hidden until acceptance.

### Plan the operating scope

See how the Brand-Area Package groups websites, apps, marketplace stores and locations.

[View pricing and package logic](/pricing)